To subdue the enemy without fighting is the supreme excellence. - Sun Tzu

Sunday, August 20, 2006

Subvert the Dominant Gender Paradigm!

Worried about giving in to beauty standards? There's no shame in indulging yourself every once in a while- just as long as you don't get hooked. After all, the goal is to make the world a more beautiful place, isn't it? To some extent, beauty standards are rooted in our genes, so fighting them completely is futile and not desired.

The so-called 'mainstream culture' the media tries to sell us takes it way too far, of course, by emphasizing the exterior over the interior, turning women into glorified blow-up dolls and men into emotionless rocks (except rocks don't become alcoholics and abuse their spouse, I suppose). The media would tell us that sex is everything and nothing. Everything in the sense that it is the supreme goal in life, and all other activities should be bent on becoming more attractive and 'bagging' a more attractive mate, but Nothing in the sense that there is no emotional attachment- just lust; blind greed for a person's body. I guess there's no surprise that the corporate media understands greed.

The best way to undermine this, as always, is propaganda sabotage, billboard liberation, and guerrilla advetising of our own. Picture a billboard with a model too thin to be healthy- with "Anorexia" sprayed or wheatpasted over the product logo. Put up in the freshman dorms subersive posters that let people know that they are already beautiful. Stick 1/4-sheets with the same message in those magazines in Borders. Aggressively oppose the corporatocracy at every opportunity!


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